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There are several important Social Media Metrics that you can track, analyze and work towards improving on your social media marketing campaign. Some of the Social Media Engagement and Social Media Influence metrics that you could regularly evaluate as a part of your Social Media Optimization Strategies would be the Clicks, Mentions, Re-Tweets, and Replies that you receive using your twitter campaign.

Retweets in many cases are probably the most difficult metrics to improve, but they are also probably the most valuable campaign goals that you could establish.

Why are Re-Tweets Important?

The Re-tweet is really a function of twitter, which allows a twitter user to share a tweet of another twitter user. Re-tweeting is a method to share news, but aids in getting involved in conversations and finding new individuals to follow. The need for the re-tweet may be the viral effect that a good message might have, and the subsequent rise in other social networking metrics, for example clicks, mentions and replies.

Through Social networking Optimization, monitor the amount of re-tweets that you're receiving on a weekly or monthly basis (as well as longer terms to quantify your over-all month-to-month and year-to-year metrics and conversions), these figures will help you determine if your content is reaching the best community and when it is valuable for them.

There are a few things that additionally, you will want to be sure of, or try, to simplify the procedure and improve your possibility of the re-tweet:

  • The content of your tweet must be interesting.
  • Make sure that your original tweet isn't any more than 120 characters long (keep 25 characters of available free space), because when someone attempts to re-tweet, twitter will prove to add RT @ YourTwitterName to your post, So it's vital that you provide that space. I understand that previously I've gone to re-tweet coupled with to edit the original message in order for it to fit into the required 140 character limit, not a big deal, but just a little inconvenient and others might not make the effort. Using a URL shortener for your link can help you reduce the overall period of your posting.
  • If you are planning to include a URL, viewed your area some good info by what they're hitting for a sense of security. For example, you can use a descriptive word like: picture or video.
  • Hashtags can help identify your content (#hashtags are like meta keywords for twitter), but they may also alllow for a cluttered, almost difficult to read tweet. So if you're likely to use hashtags, only use one. Again, remember, you are trying to help keep the content short.
  • It's unlikely that a message that starts with an @SomeonesTwitterName can get re-tweeted, the major problem would be that the message will not be seen by everyone, because it is set up like a reply to a specific person.

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  • Sometimes it's OK to ask for a re-tweet, try not to create a practice of it.
  • Re-Tweet a number of your follower's posts! Some of them will reciprocate, others won't.
  • Produce a partnership group of some of your colleagues and followers to coordinate a number of your tweets and promote each other, but try to use tweeps which have the same or similar niche as you have which means that your strategic partnership exchange reaches the right communities.
  • Thank those who re-tweet your messages, and whenever you can thank them individually.

What about other Social Networks?

Well, tweeting and re-tweeting is really a term specific to twitter, but the idea is sharing content. On Facebook, you can share an article by clicking on the "share" link through your friends posts, both the "re-tweet" and also the "share" are important and robust tools in social media optimization.

Viral marketing is word-of-mouth, done online. So, if you are seeking ways to increase how many times your message is shared, make sure to keep it interesting and ensure that it stays short and simple.