Utente:PolsonHewitt735
Indie music promotion strategies overlap with the music promotion techniques utilized by major artists. The main difference, however, is the fact that indie musicians don't have just as much financial resources available because the major record labels do.
Being an indie artist, you might not get your music advertised to millions through the various forms of offline media, for example in a TV, radio or magazine. You will possibly not even be in a position to manage to have the ability to make your own CDs to sell at gigs. But the good news is that no-matter how limited your resources, you can still reach a sizable audience and make a nice income using indie music promotion strategies on the Internet.
Whether an indie musician or an artist with a major label behind you, the main aim of the online music marketing strategies is the same: to develop rapport with fans to help make sales. When you have created a relationship with individuals, it is then quicker to make sales from them.
OK, so let's take a look at how indie musicians can promote their music on the Internet by utilizing search engine traffic and an email list.
The Email List
The e-mail list is the greatest method to make sales of your music. Now, when i state "sell your music", this doesn't have to be CDs that are sent with the post - this could simply be MP3 files that are downloaded.
The e-mail list is such a powerful resource to use to make money from your music. It is particularly important for indie musicians who don't have all the promotional resources in the world available.
The e-mail list is really powerful since the people that have joined your list are interested in your music - otherwise they'd not have access to registered! Despite a little list of subscribers, you can make good sales should you handle your list correctly.
The e-mail list should be accustomed to create a relationship with your fans. You should be encouraging discussions of music in general with them, asking their thoughts, providing them with cool members-only gifts and special offers, and announcing general news within the music world that is prone to interest them. When you have created a relationship using the readers of your list and also have gained their trust, then they is going to be a lot more likely to purchase your music and merchandise whenever you promote this to them.
Many bands just use the e-mail list as a way of delivering the monthly newsletter. A regular monthly newsletter is very important (and you should have one), but I think the contact with your fans should be more frequent compared to just monthly newsletter. The communication does not always have to be about promoting something. Just delivering general emails to go over interesting topics is a great method to create a rapport.
OK, great, "but how exactly will i build my list if no-one knows about my band in the first place?!" I hear you ask.
Fear not, we'll get on to this. But it's important for you to definitely first understand that you ought to have a means to capture the email addresses of the fans before you start an indie music marketing campaign.
So presuming you've your personal website by having an email opt-in box in the sidebar, we can now conclude business with getting individuals to your site. This will be done by using internet search engine traffic.
Internet search engine Traffic
Having your website rank highly on Google for several keywords can perform wonders for the exposure. The good news for musicians is that it does not cost anything to get a high Google ranking and it can be relatively easy to achieve higher rankings for certain keywords.
